Kira Matthews Kira Matthews

How to land brand deals: a pitching guide for creators and founders

Everybody dreams of landing a brand deal. On this corner of the internet, we don’t wait for brands to find us; we’re proactive about the opportunities we want and build relationships using a process to build a profitable creator business.

It’s easy to say, but how on earth do you do that in practice? How do you make sure you’re top of mind for that next campaign or for the next round of budget allocation?

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Kira Matthews Kira Matthews

How to manifest your career as a creator

If you want to change your life, you have to think and act bigger than your circumstances. I use this phrase every time I want to move house or grow my business. (stay with me)


Picture this: It's October 2020. I'm living alone in a light-filled 1-bed near Seven Sisters (north London). The flat sat on top of a pink corner shop that moonlighted as a YouTube recording studio at night. They went viral a few times. It was actually a vibe.


But like many London flats, the bathroom was small, cramped and mouldy. I wanted a new one. I imagined the renovations I would make to this bathroom if I owned it.

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