replays: future of the personal brand

The Future of The Personal Brand is powered by Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online.

Building your personal brand

Personal brands are more than a trendy hashtag floating around LinkedIn. As the social landscape changes, cultivating an authentic online identity has become more important than ever for content creators and services providers. This panel will dive into how these experts turned their passion into a brand, and what the future looks like for them. Powered by Squarespace

  • Founder of Sex Talks

    Emma-Louise Boynton is a writer, broadcaster and founder and host of the award-winning, sell-out live event series and podcast, Sex Talks.Launched in 2021 and inspired by Emma-Louise’s personal experience doing sex therapy, Sex Talks exists to engender more open and honest conversations around typically taboo topics including sex, shifting gender relations and the future of intimacy.

    Emma-Louise previously worked as a producer for the BBC and Sky News here in London, and for Tina Brown’s ‘Women in The World Summit’ in New York.

    She also co-founded the female-focused creative agency, Her Hustle, which worked to inspire young women to pursue the careers they wanted, on their own terms, and she set up the non-partisan newsletter platform, The Venn, to help educate people about the issues behind the headlines ahead of the 2020 U.S. election.

    Emma-Louise has written for the Independent, ES Magazine, The Stack, Semaine and more. She is currently writing her first book.

  • Kia, founder of Pennies to Pounds, empowers young people with financial literacy. She recently published her first book, How To Handle Money, a financial guide for young people. Kia starred in Channel 4's Money On My Mind with Barclays, appeared on BBC Newsnight discussing the cost of living crisis, and co-hosted BBC 5 Live’s Your Work, Your Money. Her work has been featured in The Guardian, The Sun, Cosmopolitan, and The Huffington Post, partnering with major brands for accessible financial content.

  • a designer and illustrator from South London and brand owner of Illustrated by Weezy, is fueled by a passion for crafting vibrant, whimsical art that pays homage to the magical times in our lives. Each wall print has been carefully designed to elevate your home with colour and to bring a smile to your face everyday. You can now find her artwork and greeting cards in a variety of independent and high-street retailers such as John Lewis, Urban Outfitters and Elys. .

Turning your brand into a community

Everyone talks about building a community but what actually is it? Join for actionable approaches to build a community online + IRL. Powered by Squarespace

  • Founder of She Bytes Back, Speaker, and Software Engineer

    Amber is a software engineer, speaker, community builder, and consultant. She was alarmed when she learned that 50% of women in tech leave the tech industry by the age of 35 - this isn't just a number, it's a symptom of a broken system.

    It was the driving force in her founding She Bytes Back, the empowering community for Gen Z and millennial women in tech. She helps women in tech to build their confidence, lean in for support, and level up their public speaking skills through events, keynotes, and training.

    She has collaborated with leading organisations like BrainStation, Depop, and Planes Studio to create impactful and memorable events dedicated for women in tech to advance career development and confidence and delivered powerful keynotes and workshops that impress the likes of Sage, Kraken Technologies, Salesforce, PwC, and Capgemini to name a few.

  • Founder of I LIKE NETWORKING

    With over 20 years of experience in the creative industries, she worked on a variety of organizations and serviced clients such as Converse, Red Bull and Lollapalooza. She was listed as one of the top 21 most influential women by Startups Magazine, won the D&Ad and Lovie awards and is  one of the Dots 100 Rising Stars.

  • Isobel Perl is the founder of PERL Cosmetics, a thriving online beauty brand she started as a "little lockdown project" during the pandemic. With a background in project management at KPMG, Isobel turned a difficult job loss during the pandemic into an opportunity to pursue her passion for skincare. Starting with just £1,000 and no prior business experience, she harnessed the power of social media to build a dedicated community of over 300,000 followers. Her transparent and authentic approach, sharing the highs and lows of entrepreneurship, has resonated deeply with her audience. Today, PERL is known for its innovative products and strong customer connection, with Isobel continuing to guide the brand’s growth while staying true to her values of openness and community engagement.

Designed to inspire and empower the creative community to dream with intention, whilst lifting the lid on what's involved in cultivating a personal brand + business. Hosted by Kira Matthews. The Future of The Personal Brand is powered by Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online.

Squarespace enables creatives and entrepreneurs to stand out and succeed online. Try for yourself today and take 20% off a monthly or annual plan using code "KIRA" until April 30 2025

Pitching brands and corporates: leverage your personal brand

How do you get paid to host workshops? What’s included when it comes to securing a brand sponsor for your podcast or event? Join this expert panel as we explore what it’s like to negotiate podcast sponsorships, hosting workshops or even getting your favourite brand to commission your next viral video. Powered by Squarespace

  • CEO and Founder of TBH Agency

    With an audience of 40,000 influencers and influencer professionals across platforms, Verity offers 360 management to some of the UK’s leading digital creators.

    Her expertise in the industry has led to features in publications like Evening Standard, Vogue Business, and Cosmopolitan, and she has led workshops for renowned brands including BBC and Unilever.

    Verity began her career at Gleam, where she managed high-profile creators such as Grace Beverley and Olivia Neill; she played a pivotal role in conceptualizing and launching Grace’s sustainable brand, TALA, and secured Olivia’s exclusive podcast deal with Spotify.

    Verity then went on to establish her own agency, tbh. In under two years, she has built a roster of 20 exclusive and 150 non-exclusive creators, collectively reaching an audience of over 25m.

  • Product Design and BOLD Co-chair at Warner Bros

    As BOLD Co-Chair, Lucie plays a crucial role in amplifying the voices of underrepresented groups, ensuring that diverse perspectives are heard, valued and integrated into decision-making processes throughout WBD.

  • As the Head of Brand at cult stationery brand Papier, Holly brings over 13 years of experience in PR, brand building, and social, community and content strategy to the role.  She is passionate about storytelling and is well-versed in finding the balance between building brand equity, leveraging community, and creating campaigns that weave the Papier brand into contemporary culture.Holly's professional journey has taken her across oceans, last year spending 18 months in New York to scale the Papier brand in the US successfully and before that to Amsterdam whilst launching the Dutch flower delivery brand bloomon to the UK market. 

    Her experience includes time spent at fast-paced communication agencies and working with VC-backed startups.In addition, Holly has recently been appointed to the advisory board of Ok Mentor, a charity that provides training and mentorship for women wanting to break into the creative industry.

turn your genius into a service: Courses + workshops

Are you a community leader, coach or consultant that wants to know how to take your experience and turn it into a juicy workshop for corporate teams? Or maybe you’re ready to add a course to you’re SQSP website. Join Kira and Jessica Pye as they explore how to take your message and turn it into an exciting workshop so you’re ready to pitch. Powered by Squarespace

Access the slides for this lesson

  • Author of the 90-day Future Self Journal, host of the No Room for Doubt Podcast and confidence coach, Kira is passionate about helping people unlock their most confident selves so they can achieve the bucket-list dreams they once considered impossible. 


    Her fun, high-vibe energy is a hallmark of her practical and results-focused approach to coaching that uses mindset tools with real-life and business applications.


    In 2021 she was a coach in CoachHood, a social impact organisation making coaching accessible to young people who otherwise wouldn't have access. She’s also worked with Dermalogica, Rimmel London, Ganni, Schuh and On Running.


    Mindset + Confidence Coach and Speaker

    Prior to launching her coaching business in 2020, Kira worked in fashion styling - an industry she once considered her dream career - and has worked with the likes of Asos, Paul Smith, ES Style, Dazed Magazine and Adidas.

  • Business and Mindset coach

    Jess helps her clients create more money in their business while having WAY more fun. Through Human Design, aligned strategy and subconscious reprogramming, she supports them to build a business model that aligns with their unique values and desires, allowing them to lead their industry with authenticity.

  • With over 7 years experience and focus in Squarespace Website Design, Tasha founded The Square Agency, a global leading Squarespace Expert Agency who’s delivered over 400 successful websites for Industry Thought-Leaders, Start-Ups, Non-Profits and mid-large sized Companies across multiple sectors.

    With a deep interest and foothold in the industry, The Square Agency has established partnerships with top-level experts and softwares which we introduce in every project - ensuring best practices, expert insight and cutting-edge technology delivered in every website.

    In 2023, Tasha became the first ever Official Squarespace Partner collaborating closely with Squarespace and their campaign partners to host educational masterclasses and events, showcasing the power of Squarespace and empowering users to harness the full potential of the platform, ensuring digital success.

Designed to inspire and empower the creative community to dream with intention, whilst lifting the lid on what's involved in cultivating a personal brand + business. Hosted by Kira Matthews. The Future of The Personal Brand is powered by Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online.

Squarespace enables creatives and entrepreneurs to stand out and succeed online. Try for yourself today and take 20% off a monthly or annual plan using code "KIRA" until April 30 2025

meet your host: Kira Matthews

Author of the 90-day Future Self Journal, host of the No Room for Doubt Podcast and workshop facilitator, Kira is passionate about helping people unlock their most confident selves so they can achieve the bucket-list dreams they once considered impossible.

Her fun, high-vibe energy is a hallmark of her practical and results-focused approach to coaching that combines neuroscience and spiritual concepts with real-life applications. She’s worked with the likes of Ganni, schuh, NatWest and Rimmel London.

Prior to launching her coaching business in 2020, Kira worked in fashion styling- an industry she once considered her dream career - and has worked with the likes of Asos, Paul Smith, ES Style, Dazed Magazine and Adidas.